Smooth Fitness Gets in Shape Using Amadesa


Smooth Fitness, the number one online retailer of home fitness equipment and one of Internet Retailer’s top 300 e-commerce sites, pumped up its Customer Experience Platform using Amadesa.

Smooth Fitness continues to leverage Amadesa’s virtual layer technology to optimize the cart checkout experience resulting in an aggregate conversion rate lift of more than 19 percent.

“We are pleased with the checkout results to date, and anticipate the same as we expand our testing and personalization activities. No other company provides such a holistic approach to Web site optimization,” said Keith Menear, vice president of internet sales & marketing.

“And now we have the ultimate control with little IT dependency, which affords us the dual benefits of speed and flexibility.”

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About John Adams

Fantasy Buzzer

Posted on January 23, 2010, in Amadesa and tagged , , , , , , . Bookmark the permalink. 4 Comments.

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