Can Your Business Survive Without Conversion Optimization?

Conversion Optimization is a must

In today’s competitive market, improving conversion rates is a critical component of attracting new customers and retaining the ones you already have. Amadesa features a product suite designed to help marketers achieve their most critical online goals including:

  • Enhancing customer engagement
  • Increasing site conversion events
  • Improving online revenues
  • Maximizing marketing ROI

Businesses already dedicate a great deal of time, resources and money into getting visitors to their site. With targeted off-line marketing efforts and constantly improving SEO activities, you’ve made great strides in driving efficiencies in your “pre-click” efforts. But what happens to your guests once they get site-side? It’s the “post-click” takeaway that matters most.

Conversion can mean a lot of things. If you’re a content site, it may mean downloading articles and or video. For eBusiness, companies focus heavily on lead generation.  When it comes to eCommerece sites, it’s about the power of the purse…and what customers buy.

Regardless of how you define conversion, there’s no better approach then letting your customers decide the online experience that is most relevant to them.

Testing — from content to images and from offers to call to actions — can uncover the subtle or dramatic improvements that translate into increased conversions. Segmenting, synthesized with testing, can further distribute your traffic to varying experiences that are even more pertinent and likely to drive action.

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About John Adams

Fantasy Buzzer

Posted on March 10, 2010, in Amadesa and tagged , , , , , , , . Bookmark the permalink. Leave a comment.

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