Search Engine Marketing Takes Center Stage
New research suggests that the greatest challenge facing marketers today is an accurate measure of return on investment. A recent survey released by the Search Engine Marketing Professional Organization (SEMPO) and Econsultancy indicates that money will be shifted from other marketing venues to pay for search engine marketing efforts.
Social media is the driving force behind these efforts – even though measuring ROI is still a complicated and murky process.
Nearly half of the companies surveyed indicate that they plan to shift their focus and energies away from print and toward SEO. One of the better approaches many of these businesses will be looking for is the Amadesa Customer Experience Suite™. Amadesa provides Software-as-a-Service (SaaS) solutions to provide end-to-end web site testing and personalization to increase conversion rates.
Amadesa provides a single vendor solution for a wide range of web site testing tools and optimization products. Whether your site has challenges with landing pages, home pages or checkout, the Amadesa Customer Experience Suite™ allows you to remove the guesswork through their testing platform.
Amadesa has consolidated multiple product lines and features into a next generation platform that increases speed to market and improves marketing return on investment.
Posted on July 22, 2010, in Amadesa and tagged Amadesa, Amadesa Customer Experience Suite, Econsultancy, Omniture, ROI, Search Engine Marketing Professional Organization, Segmentation, SEMPO, SEO, Site-Side Personalization, Sitespect. Bookmark the permalink. Leave a comment.