Blog Archives

Segmentation Delivers Key Benefits that Customers Can’t Ignore

Understanding how and why segments convert differently.

Segmentation empowers the user to establish individual rules to serve the most relevant content of predefined segments. Traffic allocation is a crucial factor in improving conversion rates.

With the Amadesa Customer Experience Suite™, it’s easy to ensure that whether your customer enters your site from a particular referring search engine, banner ad or pay per click keyword, you can be confident that once they actually land on your site, you’re welcoming them with the most relevant, appropriate and consistent messages.

There are several key benefits that can’t be ignored:

Ease of use — Set up rules for each traffic segment and Amadesa’s Segmentation feature does the rest. JavaScript tags ensure that specific and relevant content is delivered to each predefined segment.

Optimized customer experience — Customer Segmentation allows pushes your site to become both compelling and relevant. Traffic segmentations opens up communication with new visitors differently from seasoned and loyal customers.
For example: Tailor the landing page message for visitors on Friday but deliver a different page the following Monday.

Increased conversion rates — By applying A/B testing to your traffic segments, you can now understand how and why segments convert differently. Refine the message, image, offer or landing pages to drive continuous improvement.

Enhanced consistency — Your customers have very specific objectives in mind. Don’t make them start from scratch when they land at your site off a search result. Providing consistency and relevance translates into increased engagement.

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A/B and Multivariate Testing Determines True Customer Needs

Adopting the Amadesa Customer Experience Suite™

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When a business adopts the A/B and Multivariate Testing platform, it’s the customers who drive the critical information of what works best for them. The Amadesa Customer Experience Suite™ was developed to understand the wants and needs of each customer.

The A/B and Multivariate Testing allows your business an unlimited myriad of elements to improve click through rates.

Here are just a few of the key features:

Easy A/B and Multivariate Test wizard set up — The Amadesa Customer Experience Suite™ was built with the marketer in mind. Step-by-step instructions guide you from conception to execution with simple, easy to follow instructions.

Flexibility to control & adjust traffic mix — Don’t let inferior solutions force your business down the path of a predefined traffic split. If one version performs better, you can route more traffic accordingly.

Test single or multiple elements — Amadesa’s A/B and Multivariate Testing product provides an unlimited ability to test across any Web page.

Upload & store images on Amadesa servers — Need a JPEG or flash video but your designer is too busy – Now you can get it yourself.

Quick preview — There’s no need to hassle your IT department when they’re tied up with other priorities. You can preview your tests on the platform at your convenience, before going live with them on your website. We’ve put testing in the hands of the marketers.

Amadesa Takes Mystery Out of Site Optimization

Amadesa is the first company to deliver a Software-as-a-Service (SaaS) solution focused on delivering a dynamic web site through personalization and automated content delivery.

The Amadesa Customer Experience Suite offers end-to-end testing and personalization products to help online businesses maximize revenues, enhance customer engagement, increase conversions, and improve marketing ROI.

The Amadesa Customer Experience Platform provides users with a unique interface that takes the complex site optimization domain and simplifies it. The platform allows users to optimize unlimited opportunities on their Web sites through powerful products and features that require little IT, including:

A/B & Multivariate Testing: Traffic management, element and/or page-level testing to quickly determine which best drives click-through activity
Segment Testing: Identify Web site visitors across a variety of criteria (such as referring search engine, pay-per-click keyword, etc.) to seamlessly personalize communications and value propositions
Automated Behavioral Targeting: True predictive analytics algorithm leverages more than 25 characteristics (such as IP address, browser and screen resolutions, day and time of day, etc.) to deliver the most appropriate content to the right users
Product Recommendations: Automated suggestions that deliver timely product add-ons and upgrades to augment order values and increase revenues

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