Blog Archives

Segmentation Delivers Key Benefits that Customers Can’t Ignore

Understanding how and why segments convert differently.

Segmentation empowers the user to establish individual rules to serve the most relevant content of predefined segments. Traffic allocation is a crucial factor in improving conversion rates.

With the Amadesa Customer Experience Suite™, it’s easy to ensure that whether your customer enters your site from a particular referring search engine, banner ad or pay per click keyword, you can be confident that once they actually land on your site, you’re welcoming them with the most relevant, appropriate and consistent messages.

There are several key benefits that can’t be ignored:

Ease of use — Set up rules for each traffic segment and Amadesa’s Segmentation feature does the rest. JavaScript tags ensure that specific and relevant content is delivered to each predefined segment.

Optimized customer experience — Customer Segmentation allows pushes your site to become both compelling and relevant. Traffic segmentations opens up communication with new visitors differently from seasoned and loyal customers.
For example: Tailor the landing page message for visitors on Friday but deliver a different page the following Monday.

Increased conversion rates — By applying A/B testing to your traffic segments, you can now understand how and why segments convert differently. Refine the message, image, offer or landing pages to drive continuous improvement.

Enhanced consistency — Your customers have very specific objectives in mind. Don’t make them start from scratch when they land at your site off a search result. Providing consistency and relevance translates into increased engagement.

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A/B and Multivariate Testing Determines True Customer Needs

Adopting the Amadesa Customer Experience Suite™

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When a business adopts the A/B and Multivariate Testing platform, it’s the customers who drive the critical information of what works best for them. The Amadesa Customer Experience Suite™ was developed to understand the wants and needs of each customer.

The A/B and Multivariate Testing allows your business an unlimited myriad of elements to improve click through rates.

Here are just a few of the key features:

Easy A/B and Multivariate Test wizard set up — The Amadesa Customer Experience Suite™ was built with the marketer in mind. Step-by-step instructions guide you from conception to execution with simple, easy to follow instructions.

Flexibility to control & adjust traffic mix — Don’t let inferior solutions force your business down the path of a predefined traffic split. If one version performs better, you can route more traffic accordingly.

Test single or multiple elements — Amadesa’s A/B and Multivariate Testing product provides an unlimited ability to test across any Web page.

Upload & store images on Amadesa servers — Need a JPEG or flash video but your designer is too busy – Now you can get it yourself.

Quick preview — There’s no need to hassle your IT department when they’re tied up with other priorities. You can preview your tests on the platform at your convenience, before going live with them on your website. We’ve put testing in the hands of the marketers.

Amadesa Partners with TRUSTe to Demonstrate Value in Seal with A/B Testing

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TRUSTe uses Amadesa’s A/B testing solution to certify the value of the TRUSTe seal. In this test, some visitors see the seal, while others do not. Amadesa then measures differences in visitor behavior and any variations in revenue per visitor (RPV) and average order value (AOV) between the group that sees the TRUSTe seal and the group that does not. This enables an “apples to apples” comparison of the effectiveness of any page on the site with or without the seal.

“We’ve always known that the TRUSTe seal makes a difference to consumers, providing a higher degree of confidence, but it’s nice to demonstrate that value to our customers,” said Fran Maier, President and Chair at TRUSTe. “Amadesa’s tests clearly demonstrate to our clients the direct correlation between the use of the TRUSTe seal and increases in RPV. We are very excited about this partnership with Amadesa and the value we can provide to our customers by working together.”

TRUSTe is testing many of its client Web sites, and early results are positive. AchooAllergy.com, one of the most visited websites for allergy relief products and allergy relief information, gained a $10 increase in its AOV. Debnroo.com, an online retailer specializing in home, garden and pet products, experienced a 29 percent increase in RPV by displaying the TRUSTe seal.

“Our test results have been overwhelmingly effective in proving the value of privacy assurances and the strong connection to consumer trust,” said Rita Brogley, Amadesa’s CEO. “The tests not only confirm statistical relevance but also measure the actual dollar increase achieved by using the TRUSTe seal. We look forward to working closely withTRUSTe to deliver value for their clients. ”