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More than 100 Reasons to Adopt Behavioral Targeting

Behavioral Targeting determines the most appropriate user content

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Amadesa’s Behavioral Targeting algorithm leverages more than 100 visitor variables to deliver real-time matching and delivery of the most relevant content.

Optimized for anonymous variable collection:

Amadesa’s Behavioral Targeting anonymously collects a vast array of available user characteristics.

Here is a sampling of those 100-plus visitor variables:

  • Time of day
  • Day of the week
  • Operating system
  • Browser
  • Session ID
  • IP address
  • Visitor ID
  • Referring URL
  • Referring variables
  • Page landed
  • Live Tests
  • Profile ID
  • And more than 90 other variables…

Quick Preview:
The Amadesa Customer Experience Suite™ allows marketers to preview content options quickly and easily prior to the launch of the site. In this day and age, the ability to break down this pertinent information is an invaluable tool for any site launch or revamp.

In session updating:
As visitors engage with your site, their actions and behaviors are captured by the engine, incorporated into the persona profiles and then redeployed in the form of content delivery to complete the analytic loop. This site evaluation would take many companies weeks or even months to complete.

The Amadesa Customer Experience Suite™ quickly delivers the right content to the right user at the right time. Amadesa takes the mystery away from user experience evaluation process. Now individuals who visit your site will be directed where they want to go without being bogged down irrelevant information.

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Amadesa’s Behavioral Targeting Provides True Predictive Personalization

Amadesa’s Behavioral Targeting algorithm leverages more than 100 visitor variables

Key Features of Behavioral Targeting:

  • Optimized for anonymous variable collection
  • Quick preview
  • In session updating

Amadesa’s Behavioral Targeting algorithm leverages more than 100 visitor variables to deliver real-time matching and delivery of the most relevant content.

With the Amadesa Customer Experience Suite™, content is served randomly until the algorithm determines the most appropriate content to serve a specific micro segment. The consistent addition of new content coupled with the Amadesa Behavioral Targeting solution will match the right content to the right user.

Amadesa’s Behavioral Targeting provides true predictive personalization that is ideal for banners, promotions and other visual elements.

Serve the most relevant and personalized content to users based on individual anonymous micro segment creation.

The Behavioral Targeting algorithm leverages more than 100 characteristics including:

Available user data:

  • IP address
  • Day and time of visit

Machine attributes such as:

  • Operation system
  • Browser
  • Screen resolution

Amadesa Takes Mystery Out of Site Optimization

Amadesa is the first company to deliver a Software-as-a-Service (SaaS) solution focused on delivering a dynamic web site through personalization and automated content delivery.

The Amadesa Customer Experience Suite offers end-to-end testing and personalization products to help online businesses maximize revenues, enhance customer engagement, increase conversions, and improve marketing ROI.

The Amadesa Customer Experience Platform provides users with a unique interface that takes the complex site optimization domain and simplifies it. The platform allows users to optimize unlimited opportunities on their Web sites through powerful products and features that require little IT, including:

A/B & Multivariate Testing: Traffic management, element and/or page-level testing to quickly determine which best drives click-through activity
Segment Testing: Identify Web site visitors across a variety of criteria (such as referring search engine, pay-per-click keyword, etc.) to seamlessly personalize communications and value propositions
Automated Behavioral Targeting: True predictive analytics algorithm leverages more than 25 characteristics (such as IP address, browser and screen resolutions, day and time of day, etc.) to deliver the most appropriate content to the right users
Product Recommendations: Automated suggestions that deliver timely product add-ons and upgrades to augment order values and increase revenues

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