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More than 100 Reasons to Adopt Behavioral Targeting

Behavioral Targeting determines the most appropriate user content

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Amadesa’s Behavioral Targeting algorithm leverages more than 100 visitor variables to deliver real-time matching and delivery of the most relevant content.

Optimized for anonymous variable collection:

Amadesa’s Behavioral Targeting anonymously collects a vast array of available user characteristics.

Here is a sampling of those 100-plus visitor variables:

  • Time of day
  • Day of the week
  • Operating system
  • Browser
  • Session ID
  • IP address
  • Visitor ID
  • Referring URL
  • Referring variables
  • Page landed
  • Live Tests
  • Profile ID
  • And more than 90 other variables…

Quick Preview:
The Amadesa Customer Experience Suite™ allows marketers to preview content options quickly and easily prior to the launch of the site. In this day and age, the ability to break down this pertinent information is an invaluable tool for any site launch or revamp.

In session updating:
As visitors engage with your site, their actions and behaviors are captured by the engine, incorporated into the persona profiles and then redeployed in the form of content delivery to complete the analytic loop. This site evaluation would take many companies weeks or even months to complete.

The Amadesa Customer Experience Suite™ quickly delivers the right content to the right user at the right time. Amadesa takes the mystery away from user experience evaluation process. Now individuals who visit your site will be directed where they want to go without being bogged down irrelevant information.

Amadesa’s Behavioral Targeting Provides True Predictive Personalization

Amadesa’s Behavioral Targeting algorithm leverages more than 100 visitor variables

Key Features of Behavioral Targeting:

  • Optimized for anonymous variable collection
  • Quick preview
  • In session updating

Amadesa’s Behavioral Targeting algorithm leverages more than 100 visitor variables to deliver real-time matching and delivery of the most relevant content.

With the Amadesa Customer Experience Suite™, content is served randomly until the algorithm determines the most appropriate content to serve a specific micro segment. The consistent addition of new content coupled with the Amadesa Behavioral Targeting solution will match the right content to the right user.

Amadesa’s Behavioral Targeting provides true predictive personalization that is ideal for banners, promotions and other visual elements.

Serve the most relevant and personalized content to users based on individual anonymous micro segment creation.

The Behavioral Targeting algorithm leverages more than 100 characteristics including:

Available user data:

  • IP address
  • Day and time of visit

Machine attributes such as:

  • Operation system
  • Browser
  • Screen resolution

Amadesa Defines Behavioral Targeting for Business


Behavioral Targeting enables web site owners to display content that is deemed more relevant to the interest of each individual user.

Behavioral Targeting allows site owners or ad networks to display content more relevant to the interests of the individual viewing the page. On the theory that properly targeted ads will fetch more consumer interest, the seller may ask for a premium for these over random advertising or ads based on the context of a site.

Behavioral Targeting falls into two categories:
Onsite Behavioral Targeting
Uses visitor behavior and practices to “single out” content that would have increased relevance to a segment of selected users by evaluating web analytics.

Offsite Behavioral Targeting
Advertising networks use this method to evaluate user behavior and increase targeted advertising.

Daniel Waisberg, the Head of Web Analytics at Easynet search marketing reports that in the last two years, marketers, analysts and executives have started to understand that customers should get what they want without having to ask for it. That’s what behavioral targeting is all about: delivering the right content to each visitor to a website. It moves the current focus on overall results to segment results.

Amadesa is one of the premier companies employing Behavioral Targeting to create a unique experience for each and every visitor. Many top companies across the business spectrum use Amadesa for their customer service solutions including: Petco, Progressive Insurance, General Mills and NutriSystem.