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“Post-Click” Takeaways Matter Most to Business

Improve conversion rates by optimizing your site

The majority of businesses dedicate an inordinate amount of time, resources and budget to getting potential customers to visit their website. With targeted off-line marketing efforts and constantly improving search engine optimization efforts – many organizations are already making great strides in driving “pre-click” efforts.

However, what happens to your guests once they arrive on your site? It’s the “post-click” takeaway that matters most to your business. Conversion means different things to different businesses.

  • If you have a content-based site, it may mean downloading an article.
  • A Multimedia site might require clicking on and viewing a video clip.
  • For eBusinesses, it may focus heavily on lead generation.
  • And for eCommerece sites, it’s about the power of the purse…and what customers buy.

Regardless of how you define conversion, there’s no better approach than letting your customers decide on the online experience that is most relevant for them and user-testing is the key.

From content to images, from offers to call to actions – testing can uncover the subtle or dramatic improvements that translate into increased conversion rates.

Segmenting, synthesized with testing, can further distribute your traffic to varying experiences that are even more pertinent and likely to drive action and even sales.

Can Your Business Survive Without Conversion Optimization?

Conversion Optimization is a must

In today’s competitive market, improving conversion rates is a critical component of attracting new customers and retaining the ones you already have. Amadesa features a product suite designed to help marketers achieve their most critical online goals including:

  • Enhancing customer engagement
  • Increasing site conversion events
  • Improving online revenues
  • Maximizing marketing ROI

Businesses already dedicate a great deal of time, resources and money into getting visitors to their site. With targeted off-line marketing efforts and constantly improving SEO activities, you’ve made great strides in driving efficiencies in your “pre-click” efforts. But what happens to your guests once they get site-side? It’s the “post-click” takeaway that matters most.

Conversion can mean a lot of things. If you’re a content site, it may mean downloading articles and or video. For eBusiness, companies focus heavily on lead generation.  When it comes to eCommerece sites, it’s about the power of the purse…and what customers buy.

Regardless of how you define conversion, there’s no better approach then letting your customers decide the online experience that is most relevant to them.

Testing — from content to images and from offers to call to actions — can uncover the subtle or dramatic improvements that translate into increased conversions. Segmenting, synthesized with testing, can further distribute your traffic to varying experiences that are even more pertinent and likely to drive action.