Blog Archives Uses Amadesa’s Customer Experience SuiteTM to Increase Revenue per Visit and Average Order Values

Online Retailer Improves Marketing ROI With Amadesa’s Testing and Segmentation Targeting Solutions

Amadesa (, the first company to deliver a single platform for Web site personalization solutions to improve conversion and engagement activity, today announced that, one of the largest retailers of footwear and related apparel on the Internet, is using the Amadesa Customer Experience Suite™ to provide visitors with unique, relevant and compelling shopping experiences. By implementing Amadesa’s A/B and Multivariate Testing and Segmentation Targeting solutions, increased its revenue per visit and average order values. is realizing an impressive ROI with Amadesa’s dynamic, online tools because they allow to learn quickly and make changes that affect the bottom line without draining marketing resources. Specifically, Amadesa’s A/B and Multivariate Testing solutions allow to identify which alternative images, copy, offers, navigational components or other elements drive customer engagement. With Segmentation Targeting, is able to create predetermined rules to serve the most relevant content to predefined segments, resulting in optimized visits and improved conversion rates.

“With Amadesa, we can easily run multiple tests concurrently on our site and segment traffic through a single, intuitive interface,” said James Keller, senior vice president of marketing for “By applying A/B testing to various traffic segments, we understand how and why segments convert differently, empowering us to quickly refine the message, image, offer or landing page to engage with visitors and, ultimately, drive revenue and a greater customer experience.”

To date, has used Amadesa to:

  • Target mobile users for its recently launched Apple iPhone and iPod touch applications.
  • Determine the impact of security logos on the site.
  • Run, design and layout tests across its entire product catalog pages.

“ recognizes the power of creating optimal user experiences with personalization,” said Rita Brogley, CEO of Amadesa. “At Amadesa, our team is committed to working with business-savvy companies like to help them build loyalty and increase the likelihood of conversion to improve ROI.”

The Amadesa Customer Experience Suite™ has proven successful for companies in a wide variety of industries including retailers, travel, direct marketers, financial service providers and others. The suite offers end-to-end testing and personalization capabilities that help e-businesses of all types maximize revenues, enhance customer engagement, increase conversions and improve marketing ROI.

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About Amadesa
Amadesa is the first company to deliver a software-as-a-service (SaaS) solution focused on delivering a dynamic Web site of one through personalization and automated content delivery. The Amadesa Customer Experience Suite™ offers end-to-end testing and personalization products to help online businesses maximize revenues, enhance customer engagement, increase conversions and improve marketing ROI. Learn more at

About is one of the largest retailers of footwear and related apparel on the Internet. experiences over 6,500,000 visitors a month and is one of the 10 most visited apparel shopping sites in the country as rated by Hitwise. has partnerships with over 1,000 manufacturers and represents over 800,000 products from top brands. also operates, which represents all categories of bags including handbags, backpacks, luggage, baby gear, briefcases and laptop bags, Product Express which makes available over 10,000 products with free overnight shipping for the customer who needs the product now, and which offers a specialized shopping experience and design-focused product from over 200 top designer brands.


Making PageLift Technology Part of Your Checkout Process

Dramatically improve your checkout process to ensure conversion


Achieve significant lift without altering the data model or requiring deep technical integration.

Amadesa is the only end-to-end Web site testing and personalization solutions provider to deliver full cart, form, subscription and registration optimization via its PageLift technology.

It is the only application that offers a comprehensive set of options to test design, templates, layouts, user experience, error messaging and validations and process steps to increase conversion.

With the Amadesa Customer Experience Suite™, your checkout process is examined, evaluated and overhauled to increase user engagement, reduce abandonment and drive conversion. From messaging to information flow, Amadesa’s PageLift technology separates the graphical layer from the data model, allowing clients to test across the entire page layout.

Improvements in checkout and form completion can translate into tremendous value retention. That’s because numerous challenges and problems can arise in the final step of the consumer purchase process to hinder conversion, whether it’s confusing instructions, poor flow or problematic field requirements and error messaging.

Amadesa can help uncover the necessary subtle (and major) improvements that translate into significant revenue and an increase in conversions.