Amadesa Partners with TRUSTe to Demonstrate Value in Seal with A/B Testing

TRUSTe uses Amadesa’s A/B testing solution to certify the value of the TRUSTe seal. In this test, some visitors see the seal, while others do not. Amadesa then measures differences in visitor behavior and any variations in revenue per visitor (RPV) and average order value (AOV) between the group that sees the TRUSTe seal and the group that does not. This enables an “apples to apples” comparison of the effectiveness of any page on the site with or without the seal.

“We’ve always known that the TRUSTe seal makes a difference to consumers, providing a higher degree of confidence, but it’s nice to demonstrate that value to our customers,” said Fran Maier, President and Chair at TRUSTe. “Amadesa’s tests clearly demonstrate to our clients the direct correlation between the use of the TRUSTe seal and increases in RPV. We are very excited about this partnership with Amadesa and the value we can provide to our customers by working together.”

TRUSTe is testing many of its client Web sites, and early results are positive. AchooAllergy.com, one of the most visited websites for allergy relief products and allergy relief information, gained a $10 increase in its AOV. Debnroo.com, an online retailer specializing in home, garden and pet products, experienced a 29 percent increase in RPV by displaying the TRUSTe seal.

“Our test results have been overwhelmingly effective in proving the value of privacy assurances and the strong connection to consumer trust,” said Rita Brogley, Amadesa’s CEO. “The tests not only confirm statistical relevance but also measure the actual dollar increase achieved by using the TRUSTe seal. We look forward to working closely withTRUSTe to deliver value for their clients. ”