New research suggests that the greatest challenge facing marketers today is an accurate measure of return on investment. A recent survey released by the Search Engine Marketing Professional Organization (SEMPO) and Econsultancy indicates that money will be shifted from other marketing venues to pay for search engine marketing efforts.
Social media is the driving force behind these efforts – even though measuring ROI is still a complicated and murky process.
Nearly half of the companies surveyed indicate that they plan to shift their focus and energies away from print and toward SEO. One of the better approaches many of these businesses will be looking for is the Amadesa Customer Experience Suite™. Amadesa provides Software-as-a-Service (SaaS) solutions to provide end-to-end web site testing and personalization to increase conversion rates.
Amadesa provides a single vendor solution for a wide range of web site testing tools and optimization products. Whether your site has challenges with landing pages, home pages or checkout, the Amadesa Customer Experience Suite™ allows you to remove the guesswork through their testing platform.
Amadesa has consolidated multiple product lines and features into a next generation platform that increases speed to market and improves marketing return on investment.
In today’s competitive market, improving conversion rates is a critical component of attracting new customers and retaining the ones you already have. Amadesa features a product suite designed to help marketers achieve their most critical online goals including:
- Enhancing customer engagement
- Increasing site conversion events
- Improving online revenues
- Maximizing marketing ROI
Businesses already dedicate a great deal of time, resources and money into getting visitors to their site. With targeted off-line marketing efforts and constantly improving SEO activities, you’ve made great strides in driving efficiencies in your “pre-click” efforts. But what happens to your guests once they get site-side? It’s the “post-click” takeaway that matters most.
Conversion can mean a lot of things. If you’re a content site, it may mean downloading articles and or video. For eBusiness, companies focus heavily on lead generation. When it comes to eCommerece sites, it’s about the power of the purse…and what customers buy.
Regardless of how you define conversion, there’s no better approach then letting your customers decide the online experience that is most relevant to them.
Testing — from content to images and from offers to call to actions — can uncover the subtle or dramatic improvements that translate into increased conversions. Segmenting, synthesized with testing, can further distribute your traffic to varying experiences that are even more pertinent and likely to drive action.