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Search Engine Marketing Takes Center Stage

Amadesa helps your business maximize SEO potential

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New research suggests that the greatest challenge facing marketers today is an accurate measure of return on investment. A recent survey released by the Search Engine Marketing Professional Organization (SEMPO) and Econsultancy indicates that money will be shifted from other marketing venues to pay for search engine marketing efforts.

Social media is the driving force behind these efforts – even though measuring ROI is still a complicated and murky process.

Nearly half of the companies surveyed indicate that they plan to shift their focus and energies away from print and toward SEO. One of the better approaches many of these businesses will be looking for is the Amadesa Customer Experience Suite™. Amadesa provides Software-as-a-Service (SaaS) solutions to provide end-to-end web site testing and personalization to increase conversion rates.

Amadesa provides a single vendor solution for a wide range of web site testing tools and optimization products. Whether your site has challenges with landing pages, home pages or checkout, the Amadesa Customer Experience Suite™ allows you to remove the guesswork through their testing platform.

Amadesa has consolidated multiple product lines and features into a next generation platform that increases speed to market and improves marketing return on investment.

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“Post-Click” Takeaways Matter Most to Business

Improve conversion rates by optimizing your site

The majority of businesses dedicate an inordinate amount of time, resources and budget to getting potential customers to visit their website. With targeted off-line marketing efforts and constantly improving search engine optimization efforts – many organizations are already making great strides in driving “pre-click” efforts.

However, what happens to your guests once they arrive on your site? It’s the “post-click” takeaway that matters most to your business. Conversion means different things to different businesses.

  • If you have a content-based site, it may mean downloading an article.
  • A Multimedia site might require clicking on and viewing a video clip.
  • For eBusinesses, it may focus heavily on lead generation.
  • And for eCommerece sites, it’s about the power of the purse…and what customers buy.

Regardless of how you define conversion, there’s no better approach than letting your customers decide on the online experience that is most relevant for them and user-testing is the key.

From content to images, from offers to call to actions – testing can uncover the subtle or dramatic improvements that translate into increased conversion rates.

Segmenting, synthesized with testing, can further distribute your traffic to varying experiences that are even more pertinent and likely to drive action and even sales.

Segmentation Delivers Key Benefits that Customers Can’t Ignore

Understanding how and why segments convert differently.

Segmentation empowers the user to establish individual rules to serve the most relevant content of predefined segments. Traffic allocation is a crucial factor in improving conversion rates.

With the Amadesa Customer Experience Suite™, it’s easy to ensure that whether your customer enters your site from a particular referring search engine, banner ad or pay per click keyword, you can be confident that once they actually land on your site, you’re welcoming them with the most relevant, appropriate and consistent messages.

There are several key benefits that can’t be ignored:

Ease of use — Set up rules for each traffic segment and Amadesa’s Segmentation feature does the rest. JavaScript tags ensure that specific and relevant content is delivered to each predefined segment.

Optimized customer experience — Customer Segmentation allows pushes your site to become both compelling and relevant. Traffic segmentations opens up communication with new visitors differently from seasoned and loyal customers.
For example: Tailor the landing page message for visitors on Friday but deliver a different page the following Monday.

Increased conversion rates — By applying A/B testing to your traffic segments, you can now understand how and why segments convert differently. Refine the message, image, offer or landing pages to drive continuous improvement.

Enhanced consistency — Your customers have very specific objectives in mind. Don’t make them start from scratch when they land at your site off a search result. Providing consistency and relevance translates into increased engagement.

How Segmentation Shapes User Experience

Amadesa shows businesses how to take great care of both new and returning customers

Segmentation empowers the user to establish individual rules to serve the most relevant content of predefined segments. Traffic allocation is a crucial factor in improving conversion rates.

With the Amadesa Customer Experience Suite™, it’s easy to ensure that whether your customer enters your site from a particular referring search engine, banner ad or pay per click keyword, you can be confident that once they actually land on your site, you’re welcoming them with the most relevant, appropriate and consistent messages.

If a visitor has a particular product or category in mind, why would you just drop them onto your home page? Instead, route them to the specific product page they were actually looking for.

Perhaps you’re an online retailer in the apparel sector? Show images of overcoats and jacket to customers in your cold weather states and visuals of t-shirts and flip flops to yours sunny and warm climate visitors.

New users versus returning users?

We can help you deliver a welcome landing page highlighting the features of your site versus a special offer for the repeat audience. With a setup like that, you get the best of both worlds, providing unmatched user experience for both new and returning consumers.