New research suggests that the greatest challenge facing marketers today is an accurate measure of return on investment. A recent survey released by the Search Engine Marketing Professional Organization (SEMPO) and Econsultancy indicates that money will be shifted from other marketing venues to pay for search engine marketing efforts.
Social media is the driving force behind these efforts – even though measuring ROI is still a complicated and murky process.
Nearly half of the companies surveyed indicate that they plan to shift their focus and energies away from print and toward SEO. One of the better approaches many of these businesses will be looking for is the Amadesa Customer Experience Suite™. Amadesa provides Software-as-a-Service (SaaS) solutions to provide end-to-end web site testing and personalization to increase conversion rates.
Amadesa provides a single vendor solution for a wide range of web site testing tools and optimization products. Whether your site has challenges with landing pages, home pages or checkout, the Amadesa Customer Experience Suite™ allows you to remove the guesswork through their testing platform.
Amadesa has consolidated multiple product lines and features into a next generation platform that increases speed to market and improves marketing return on investment.
How do you make your site more specific and relevant to your visitors?
Separate your site from the others by making each visit unique, relevant and more compelling.
By serving up distinctive messages and offers to individual customers, you make their online experiences more specific and relevant. That in turn increases site loyalty and beefs up retention rates.
On the “one to all” end of the continuum, visitors who come to a site all receive the same content. On the opposite “one to one” end of the spectrum, users enjoy a unique combination of information, offers and images across every page on the site that is tailored and delivered to each individual.
While most marketers cannot realistically achieve this one to one ideal today, many seek to get as close as possible, knowing that conversion rates and revenue improve with each step taken along the continuum. Whether you’re just looking to start with segmentation by groups to get more personal or leveraging real-time, behavioral targeting to drill down to a more individualized level, Amadesa can help.
Content personalization efforts will flourish all across you site including:
- Home pages
- Category and product pages
- Shopping carts and forms
- Subscription and registration pages
- And the rest of your particular site
Contact Amadesa to learn how to leverage their products and see how they can help you on the journey towards true web site personalization.
It’s amazing that web site optimization is still an overlooked process despite its inherent value to marketing campaigns across the business spectrum.
Of course there are complexities involved in making the process a reality because it takes the cooperation of several departments to make it a reality.
However, when employed correctly, web site conversion is one of the smartest investments a business can make, because it boosts the value of every other in-house marketing effort.
Amadesa offers user-friendly technology for conversion funnel optimization that can be installed easily and in a relatively short time frame. Once this site-side optimization is up and running, it helps you with every transaction by increasing the likelihood that visitors to your site will become paying customers.