More than 100 Reasons to Adopt Behavioral Targeting
Amadesa’s Behavioral Targeting algorithm leverages more than 100 visitor variables to deliver real-time matching and delivery of the most relevant content.
Optimized for anonymous variable collection:
Amadesa’s Behavioral Targeting anonymously collects a vast array of available user characteristics.
Here is a sampling of those 100-plus visitor variables:
- Time of day
- Day of the week
- Operating system
- Session ID
- IP address
- Visitor ID
- Referring URL
- Referring variables
- Page landed
- Live Tests
- Profile ID
- And more than 90 other variables…
The Amadesa Customer Experience Suite™ allows marketers to preview content options quickly and easily prior to the launch of the site. In this day and age, the ability to break down this pertinent information is an invaluable tool for any site launch or revamp.
In session updating:
As visitors engage with your site, their actions and behaviors are captured by the engine, incorporated into the persona profiles and then redeployed in the form of content delivery to complete the analytic loop. This site evaluation would take many companies weeks or even months to complete.
The Amadesa Customer Experience Suite™ quickly delivers the right content to the right user at the right time. Amadesa takes the mystery away from user experience evaluation process. Now individuals who visit your site will be directed where they want to go without being bogged down irrelevant information.
Posted on March 21, 2010, in Amadesa and tagged Amadesa, Amadesa Customer Experience Suite, Automated Behavioral Targeting, Behavioral Targeting, visitor variables. Bookmark the permalink. 2 Comments.